The Calm meditation app could make you $5,000 for 60 seconds of work

Calm, a meditation and wellness company, is looking for a voice to put people to sleep.

And it hopes to find that voice on TikTok. The company recently posted a video on the social media platform to announce its Next Voice of Calm contest, which will select the contestant with the most soothing voice to record one of Calm’s upcoming sleep stories. The winner will also receive $5,000.

“We’re looking for TikTok’s softest voice,” says Erik Braa, one of Calm’s current Sleep Story narrators, in the video.

To participate, interested participants must post a 60-second or shorter TikTok connected to Calm’s announcement video. In your minute-long entry, you can read basically anything: “A grocery list, your last text message, or a made-up story,” says Braa. “As long as it’s original and oh so comforting.”

According to the company, more than 350 million people have heard Calm’s Sleep Stories, making this a potentially huge opportunity for the winner. Other sleep stories on Calm’s platform have been told by celebrities like Harry Styles, Pink, and LeBron James.

Like many mental health apps, Calm has seen an influx of new users during the pandemic: it was the most downloaded app in the world as of April 2020, with nearly four million downloads worldwide that month, according to an intelligence firm Sensory Tower. rest achieved a valuation of $2 billion in December 2020 after a $75 million fundraising round.

More recently, the global mental health app industry as a whole — which was reportedly valued at $4.2 billion last year, according to data a Grand View Research report – has come under fire for not really improving the mental well-being of most users. A January study published in PLOS Digital Health, a healthcare research platform, found that there was no “convincing evidence to support a cellphone-based intervention.”

But according to Calm, his sleep stories might actually work. in a (n Study October 2021 Led by Jennifer Huberty, the company’s chief scientific officer, a majority of participants reported that “using Calm helped them fall asleep, stay asleep, and get restful sleep.” Most of these participants had trouble sleeping, according to the study struggling, and nearly half had a mental health diagnosis.

Other critics of mental health apps have raised ethical concerns about how mental health and meditation apps share user information: A study published in the journal Internet interventions in 2019found that less than 50% of apps targeting depression had a privacy policy.

That Privacy Policy on Calm’s website states that it collects user personal information from its app and third-party platforms. Calm did not immediately respond to CNBC Make It’s request for comment.

The Next Voice of Calm contest ends on May 13th and the winner will be announced on June 7th, with his sleep story expected to be published on Calm’s app this fall. Entrants may only submit one entry at a time and must be at least 18 years of age. They must also be legal residents and live in the US or UK.

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