Responsible business in healthcare
Today healthcare is faced with opposing forces. It relies on a workforce that has high quality health care as a right and the profession as a professional callingwhile under pressure to cut costs, optimize performance, and make care as efficient as possible.
Yet those Poles who argue that healthcare should or should not be viewed as a business may have missed a middle ground in the struggle to transform healthcare and achieve the fourfold goal of value-based care. This means that the healthcare sector has the opportunity to act as a âresponsible companyâ that combines the best of both worlds: clinical expertise with operational excellence. The challenge, of course, is to bring two worlds together to create modern health systems that are both fit for purpose and fit for purpose.
Dawn Bruce, Services & Solutions Delivery Lead, Philips explains why this disruptive approach has advantages:
âBusiness and healthcare have long had a troubled relationship, but a modern, innovative approach to healthcare transformation doesn’t have to be the ruthless commercialization of care. Instead, adopting effective business models and business practices can get the most out of organizational and operational opportunities. âStrategy and merge it with the high standards of practice of those passionate about the Hippocratic Oath. It is important for clinical professionals to focus on the medical part, but the hospital operations must be run like a business. “
Over the past 10 years, multinational corporations have made important changes to their corporate social responsibility policies. The emergence of responsible management can therefore be seen as an opportunity for the transformation of the healthcare system, as can digitization and new technologies. As healthcare organizations increasingly seek strategic business partners to share risk, optimize care, and create value, it is becoming clear that not all companies are created equal and for targeted performance.
“Imitation is the greatest form of flattery,” and according to Dawn Bruce, the smart borrowing of responsible businesses begins with considering the implications; Finding out where and which innovative approaches have proven themselves in business that bring the greatest benefit. To share and reapply, she advises:
- Start in operation, the control center of every hospital
- Apply a holistic, integrated approach that unites people, processes and technology
- Prioritize people
- Think of Disney and renew Customer experience
- See leadership as cross-functional art and develop serving leaders
- Adopt highly effective business processes, including lean, agile, systems thinking and design thinking
- Build on technology and strive for interoperability, but learn from companies that do true success is based on a cultural change rather than a technical one
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