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LuLu Hypermarket holds its colorful India Utsav Festival to celebrate the 76th Indian Independence Day – Azadi Ka Amrit Mahotsav. The festival was opened by N. Ram Prasad, Chargé d’Affaires, Embassy of India in Riyadh at LuLu Hypermarket Avenue Mall, Murabba. He was received by Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia.
Meanwhile, the festival in Jeddah was opened by Indian Consul General Mohammed Shahid Alam.
India Utsav is a retail festival bringing to life the ‘3 Cs’ of the Indian experience at LuLu: culture, commerce and cuisine. It shows the close trading ties the group has with India. This year the event offers a unique, immersive shopping experience with regional food trails, celebrity visits, exclusive promotions and fashion forward clothing in time for the festive season to follow.
The festival sees the launch of five new Indian brands in the kingdom – Vadilal, Lazza, Agro Special, Everest, Govind and The Green Snack Co. – and special promotions on more than 7,500 Indian products in various categories including FMCG, health and beauty, fruits and vegetables, household and fashion.
Of particular interest to shoppers will be the Flavors of India segment – a celebration of India’s regional cuisine that will take center stage at all LuLu Hypermarkets across the Kingdom.
To mark the occasion, LuLu baked and displayed a 75 meter long cake depicting the colors of the Indian tricolor. Saudi artist Khalid also wowed shoppers by creating works of art using spice powders and rice.
“The LuLu Group’s promotion of India-Saudi trade and cultural ties has brought pride and honor to both India and the Kingdom of Saudi Arabia, and underscores the warm and friendly relations between the two countries,” Prasad said.
“As a visionary businessman, Yusuf Ali has played a huge role in expanding trade ties between the two countries and the region. He has brought Indian exports through his chain onto the 5,000 rupee ($629.5 million) crores trajectory. This includes Indian fruits, vegetables, grains and non-food items for LuLu’s 235 hypermarkets around the world. In Saudi Arabia, the Group has initiated several far-sighted expansion projects and created employment opportunities for everyone. All of this positions it to play a leading role in the Kingdom’s bright future.”
LuLu, which has a strong Indian network of food processing and logistics centers for exporting bulk products to Middle East countries, has flown in many exclusive Indian products for the shopping festival. The chefs at LuLu have created a huge selection of authentic Indian specialities, desserts and street food delicacies in the warm kitchen area. To complete the Indian cultural experience, trendy high street fashion has been made available, as well as a curated collection of designer clothing for festivals and weddings.
At the inauguration, Mohammed said, “At LuLu, we have pioneered immersive and experiential shopping events that add value and dimension to our customers’ shopping excursions. With a network of food sourcing and logistics centers across India, food processing plants and LuLu’s own brand groceries, and a group of skilled fashion buyers to help our clothing and apparel department stay ahead of the trend,
We are well prepared to treat our shoppers to truly festive ‘Utsav’ shopping.”
India Utsav runs in all LuLu hypermarkets in the UK, as well as on its website and app, until August 20th.