Ameritas takes over BlueStar Retirement Services


LINCOLN, Neb., Oct. 4, 2021 / PRNewswire / – Ameritas Life Insurance Corp. Announces the acquisition of BlueStar Retirement Services, Inc. effective September 30, 2021. The terms of the agreement will not be disclosed.

“Ameritas and BlueStar are committed to providing excellent customer service,” said Bill Lester, President and CEO of Ameritas. “Bringing us together creates opportunities to support more people, drive growth and further expand the momentum in our pension business.”

Founded in 1991, BlueStar is a full service recordkeeper and external administrator headquartered in Florida. BlueStar specializes in open architecture retirement plans based on a proprietary high-tech, high-service delivery model. In addition to the traditional 401 (k) plans, BlueStar is one of the industry’s leading providers of MEPs. They currently serve approximately 75,000 participants and manage over $ 4 billion in plan assets.

“This is an exciting time for the Ameritas retirement business,” said Jim Kais, senior vice president and director of the Ameritas division retirement provision. “Integrating BlueStar’s capabilities with our own will provide consultants with a well-equipped service and a technology-enabled platform with an open architecture. We are deepening our expertise in specialty markets such as the marketplace for pooled plans. This is especially important as this market is growing significantly and few vendors have solid experience or skills in this area. “

“Ameritas and BlueStar are committed to providing excellent customer service,” said Bill Lester, Ameritas president and chief executive officer. “Bringing us together creates opportunities to support more people, drive growth, and build momentum in our retirement business.”

BlueStar is established as a subsidiary of Ameritas Life Insurance Corp. operate. The BlueStar and Ameritas sales and service teams will work together immediately to ensure existing customers are not disrupted.

“We have reached an important milestone on the BlueStar journey,” said Tim Werner, founder and president of BlueStar. “Our focus has been on delivering sharp, intelligent, and transparent services to our advisors and partners. By joining Ameritas retirement plans, our collective models will deliver the solution stack and service excellence that we are both committed to providing.”

About AmeritasAmeritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiaries, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas provides a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; Pensions; individual disability insurance; Group insurance for dental, visual and hearing aids; Retirement provision; Investment; Asset management; and public finances. Securities offered through its affiliate Ameritas Investment Company LLC., A member of FINRA / SIPC, and investment advisory services offered under the business name Ameritas Advisory Services. For more information, visit

About BlueStar Retirement BenefitsBlueStar is an integrated accountant and external administrator for both defined contribution and defined benefit plans headquartered in Ponte Vedra, FL. With nearly 20 years of experience with multiple employer plans, BlueStar is a nationally recognized expert on PEO and Union MPs. BlueStar is a service-oriented organization that uses its proprietary technology solutions to deliver an exceptional customer and participant experience. For more information, visit

Contact:Ann Avery America Life Insurance Corp. 402-467-7819 [email protected]

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SOURCE Ameritas

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